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<channel>
	<title>MEHA</title>
	<link>https://melindahaines.com</link>
	<description>MEHA</description>
	<pubDate>Wed, 25 Oct 2023 19:28:17 +0000</pubDate>
	<generator>https://melindahaines.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://melindahaines.com/Home</link>

		<pubDate>Thu, 07 Sep 2023 19:07:07 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/Home</guid>

		<description>
&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/70f61509ba38d873758db488716ea7a1e7f6ef86517defbfa41c6221156ab370/MH_Logo_2023_450.png" data-mid="194957202" border="0"  src="https://freight.cargo.site/w/450/i/70f61509ba38d873758db488716ea7a1e7f6ef86517defbfa41c6221156ab370/MH_Logo_2023_450.png" /&#62;
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	<item>
		<title>hello there</title>
				
		<link>https://melindahaines.com/hello-there</link>

		<pubDate>Thu, 07 Sep 2023 19:07:07 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/hello-there</guid>

		<description>hello there


&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/bb76bd610a9feb781baac6bb1d55f7d3ededfcde1c0b60b3c3eb0295b373375f/IMG-1473-2018_100.png" data-mid="190079221" border="0"  src="https://freight.cargo.site/w/800/i/bb76bd610a9feb781baac6bb1d55f7d3ededfcde1c0b60b3c3eb0295b373375f/IMG-1473-2018_100.png" /&#62;




	
I am a senior designer in the great city of Portland, Oregon. Born and raised in New Jersey and have lived in Oregon since 2001.After years of creating culinary menus and collaborating with restaurant and music industry people, I returned to college to complete my Bachelor of Arts in Graphic Design at Portland State University. I love the challenge of taking a complex idea and designing a visual language that will communicate with its audience in a concise and intentional way. Design offers me a new lens to see the world and how I choose to move through it, making my life more adventurous.Through my agency experience I have worked with brands such as adidas, Reebok, Chewy and Zappos. My other interests include karaoke, celebrity impersonations and connecting with people in moments of awkwardness.
My pronouns are she/they.You can contact Melinda at hello@melindahaines.com
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		<title>Waterfront Blues Festival Rebranding</title>
				
		<link>https://melindahaines.com/Waterfront-Blues-Festival-Rebranding</link>

		<pubDate>Thu, 05 Oct 2023 23:07:20 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/Waterfront-Blues-Festival-Rebranding</guid>

		<description>Waterfront Blues Festival Rebrand &#38;amp; Launch Case Study
Role: Graphic Designer
Agency: Happylucky


&#60;img width="2188" height="1222" width_o="2188" height_o="1222" data-src="https://freight.cargo.site/t/original/i/fddab81d7b432dd708113c599942343f68749df42ecca8c85d78a7c6ebbff0dd/Screen-Shot-2023-10-06-at-9.40.59-AM.png" data-mid="192952597" border="0"  src="https://freight.cargo.site/w/1000/i/fddab81d7b432dd708113c599942343f68749df42ecca8c85d78a7c6ebbff0dd/Screen-Shot-2023-10-06-at-9.40.59-AM.png" /&#62;

Challenge
The Waterfront Blues Festival, an iconic four-day music festival in Portland, Oregon, wanted a new brand identity and a marketing campaign for their 35th Anniversary festival in 2022 to be executed across all social platforms to drive awareness and excitement for the festival’s post-Covid, in-person return. The festival&#38;nbsp;features performances by local and international blues, soul, funk, and R&#38;amp;B musicians. Founded in 1988, it garners&#38;nbsp;international acclaim and has raised over $10 million dollars for local community organizations.&#38;nbsp;The new visuals would need to unite bold colors and soulful typography to embody the storytelling spirit and vibrance the Blues brings to the world.&#38;nbsp;How do we connect a new audience with the existing fanbase through a vibrant color palette and organic shapes that emulate its connection to music and community?
 

Solution
An evergreen brand identity that unifies the beloved elements of the festival: community, water and dance. Using strong messaging and strategy we expanded on the idea of the Blues being about community, togetherness, feeling, nourishment, and more. From a website revamp to posters to stage set designs to social media and a new logo, we created an updated visual language that represents the vibrancy of the festival.

&#60;img width="2012" height="1134" width_o="2012" height_o="1134" data-src="https://freight.cargo.site/t/original/i/d27b71a3848ab566a938cdab2d8d2d6dedd80335f666d6f160c6c3aa24d4a068/Screen-Shot-2023-10-06-at-9.40.33-AM.png" data-mid="192952596" border="0"  src="https://freight.cargo.site/w/1000/i/d27b71a3848ab566a938cdab2d8d2d6dedd80335f666d6f160c6c3aa24d4a068/Screen-Shot-2023-10-06-at-9.40.33-AM.png" /&#62;&#60;img width="2600" height="1300" width_o="2600" height_o="1300" data-src="https://freight.cargo.site/t/original/i/a3ef03af4f88a4cc7314a392ccdaed5196981d0cb8a3b55235583ae9041a27e2/WBF_Digital_mockup_1.png" data-mid="192952487" border="0"  src="https://freight.cargo.site/w/1000/i/a3ef03af4f88a4cc7314a392ccdaed5196981d0cb8a3b55235583ae9041a27e2/WBF_Digital_mockup_1.png" /&#62;&#60;img width="2600" height="1300" width_o="2600" height_o="1300" data-src="https://freight.cargo.site/t/original/i/586c284d35bd1e364240793a80dbb45b776f813139e9662bcc5ed88284da9bba/WBF_Digital_mockup_2.png" data-mid="192952488" border="0"  src="https://freight.cargo.site/w/1000/i/586c284d35bd1e364240793a80dbb45b776f813139e9662bcc5ed88284da9bba/WBF_Digital_mockup_2.png" /&#62;

Approach
The design team collaborated with the organization to define what the Waterfront Blue Festival legacy has been and what they see for its future. We wanted to understand who their audience was, what their experience with the festival had been and how to connect a wider audience to the events while keeping messaging in brand with community building. After interviewing a variety of annual attendees we took their responses to help create the updated messaging of the festival. The resounding feeling and experience of the Blues was more than just music but also community, togetherness, feeling, nourishment, and more.&#38;nbsp;
We took our findings and created new messaging and several rounds of designs with an updated color palette and shapes to reflect the vibrancy and excitement of the festival. Creating a flexible headline system, “[Blank] is the Blues,” working in parallel with photography, could be tailored to the media placement in order to maximize storytelling and impact. From new logos to a website revamp to posters to stage set designs to social media, the team brought to life the emotional framework that makes up the Blues through an updated and more iconic visual language.

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		<title>adidas Crazy Isn't Humble</title>
				
		<link>https://melindahaines.com/adidas-Crazy-Isn-t-Humble</link>

		<pubDate>Tue, 24 Apr 2018 23:16:53 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/adidas-Crazy-Isn-t-Humble</guid>

		<description>adidas Originals - CRAZY ISN'T HUMBLE
 Crazy is the bold and unconventional silhouette that saw basketball players reinvent the game. The basketball shoe kicked off the court for being too bold in the 90s returns with a new design in 2017.
adidas wanted to create some motion graphics in that campaign theme to announce in-store events for the release of the FW17 adidas Crazy footwear at Finish Line and Foot Locker. Role: Motion DesignerAgency: Happylucky






</description>
		
	</item>
		
		
	<item>
		<title>SVB Global Innovation Economy Reports</title>
				
		<link>https://melindahaines.com/SVB-Global-Innovation-Economy-Reports</link>

		<pubDate>Mon, 09 Apr 2018 00:28:21 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/SVB-Global-Innovation-Economy-Reports</guid>

		<description>
Silicon Valley Bank — Inovation Economy Outlook Global Report

Silicon Valley Bank was in need of a compelling look and feel for their 2014 global report. Utilizing their brand colors and styling we elevated their message of innovation economies worldwide. These reports can be viewed online at the Silicon Valley website.
&#38;nbsp;
Role: Graphic DesignerAgency:&#38;nbsp; AHA


&#60;img width="2000" height="1652" width_o="2000" height_o="1652" data-src="https://freight.cargo.site/t/original/i/01559fcc5adb1b0d3114f160730905c88f89626662e83d7ae1f220d4f60f5b30/SVB_Report_Update-1.png" data-mid="192174259" border="0"  src="https://freight.cargo.site/w/1000/i/01559fcc5adb1b0d3114f160730905c88f89626662e83d7ae1f220d4f60f5b30/SVB_Report_Update-1.png" /&#62;
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&#60;img width="2000" height="1652" width_o="2000" height_o="1652" data-src="https://freight.cargo.site/t/original/i/3430a9666d286bc8973d9ca9aaca8245950f785625afe94032ab84b9f4ea8294/SVB_Report_Update-3.png" data-mid="192174261" border="0"  src="https://freight.cargo.site/w/1000/i/3430a9666d286bc8973d9ca9aaca8245950f785625afe94032ab84b9f4ea8294/SVB_Report_Update-3.png" /&#62;
&#60;img width="2000" height="1652" width_o="2000" height_o="1652" data-src="https://freight.cargo.site/t/original/i/b78b9340de87995eb6f1d7c75f64ca6a326d670c8e172e03a4aeff26b4cbe56f/SVB_Report_Update-4.png" data-mid="192174262" border="0"  src="https://freight.cargo.site/w/1000/i/b78b9340de87995eb6f1d7c75f64ca6a326d670c8e172e03a4aeff26b4cbe56f/SVB_Report_Update-4.png" /&#62;
&#60;img width="2000" height="1652" width_o="2000" height_o="1652" data-src="https://freight.cargo.site/t/original/i/28706d9263c996f7b3290d91bb9c7a7e4ff67b223757b5fa0bdf9ebd8b9b3ee3/SVB_Report_Update-5.png" data-mid="192174263" border="0"  src="https://freight.cargo.site/w/1000/i/28706d9263c996f7b3290d91bb9c7a7e4ff67b223757b5fa0bdf9ebd8b9b3ee3/SVB_Report_Update-5.png" /&#62;

</description>
		
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	<item>
		<title>Literary Arts 2014-15 Season Program</title>
				
		<link>https://melindahaines.com/Literary-Arts-2014-15-Season-Program</link>

		<pubDate>Tue, 09 Sep 2014 00:48:42 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/Literary-Arts-2014-15-Season-Program</guid>

		<description>Literary Arts — 2014-15 Season Program

Literary Arts needed a season program that elevated the talented authors who were participating in events. The program needed to provide information about the Portland Arts &#38;amp; Lectures series, the special events and inspire more people to become members and retain its stakeholders. 

We offered style directions that were within the realm of their brand guidelines. The new direction provided a new typographic focus; it was cleaner and refined, consistent with the design of their 30th Anniversary logo. This 20-page, saddle stitched program was mailed to all of its members and recived a lot of excitement.Role: Graphic Designer
Agency: AHA



&#60;img width="900" height="599" width_o="900" height_o="599" data-src="https://freight.cargo.site/t/original/i/ed9fcac28a5381fb54ad9b2cc645e42dcdd9d97a17f3e852babb05e71fffc842/IMG_1171-copy_150dpi_o.jpg" data-mid="190078890" border="0"  src="https://freight.cargo.site/w/900/i/ed9fcac28a5381fb54ad9b2cc645e42dcdd9d97a17f3e852babb05e71fffc842/IMG_1171-copy_150dpi_o.jpg" /&#62;
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&#60;img width="900" height="599" width_o="900" height_o="599" data-src="https://freight.cargo.site/t/original/i/da7e67373ad3d55a7f9319045968059b9f9c94908edace8caab22d71590b82f4/IMG_1163-copy_150dpi_o.jpg" data-mid="190078894" border="0"  src="https://freight.cargo.site/w/900/i/da7e67373ad3d55a7f9319045968059b9f9c94908edace8caab22d71590b82f4/IMG_1163-copy_150dpi_o.jpg" /&#62;
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&#60;img width="900" height="599" width_o="900" height_o="599" data-src="https://freight.cargo.site/t/original/i/be1b72e71bacef16e53726238fb167137b442169475f545856bb2d1c7718a536/IMG_1167-copy_150dpi_o.jpg" data-mid="190078896" border="0"  src="https://freight.cargo.site/w/900/i/be1b72e71bacef16e53726238fb167137b442169475f545856bb2d1c7718a536/IMG_1167-copy_150dpi_o.jpg" /&#62;
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</description>
		
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		<title>WAA Annual Conference Guide</title>
				
		<link>https://melindahaines.com/WAA-Annual-Conference-Guide-1</link>

		<pubDate>Wed, 25 Oct 2023 19:28:17 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/WAA-Annual-Conference-Guide-1</guid>

		<description>WAA Annual Conference Guide

Western Arts Alliance is the oldest and largest convener of performing artists and presenters in the United States. They wanted to distribute a guide that illuminated the events for the 2013&#38;nbsp;annual, international conference in L.A. The client wanted the guide to present the events in a dynamic way that mimicked the everyday connections art and performance gives the world.&#38;nbsp;

Through research of the Western Art Alliance brand guidelines and commitment to connecting people around the world we derived a layout that correlated with a 1970s New York City subway map. The Z-folded, 18" x 28" guide has 24 panels that visually connect through image and line.Role: Graphic Designer
Agency: Felt Hat



&#60;img width="750" height="975" width_o="750" height_o="975" data-src="https://freight.cargo.site/t/original/i/e4ecc1470a27612ac189dbe214d659bd65b7da4f474c9a0de3121cdc56c5ace3/WAA_Poster_Mockup_A_o.jpg" data-mid="194853268" border="0"  src="https://freight.cargo.site/w/750/i/e4ecc1470a27612ac189dbe214d659bd65b7da4f474c9a0de3121cdc56c5ace3/WAA_Poster_Mockup_A_o.jpg" /&#62;
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&#60;img width="750" height="975" width_o="750" height_o="975" data-src="https://freight.cargo.site/t/original/i/c482ed242a7f31eec1ed374b487658a36d5559502d2751c6ceb5418519be5fdf/WAA_Poster_Mockup_B_o.jpg" data-mid="194853230" border="0"  src="https://freight.cargo.site/w/750/i/c482ed242a7f31eec1ed374b487658a36d5559502d2751c6ceb5418519be5fdf/WAA_Poster_Mockup_B_o.jpg" /&#62;
</description>
		
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	<item>
		<title>Skogsrå Vodka</title>
				
		<link>https://melindahaines.com/Skogsra-Vodka-1</link>

		<pubDate>Thu, 07 Sep 2023 19:07:08 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/Skogsra-Vodka-1</guid>

		<description>Skogsrå Vodka

Skogsrå Vodka is an Icelandic vodka based on one of their many mythical creatures. Skogsrå, a very mischievous spirit, enjoys confusing travelers by magically altering paths, shifting the placement of trees. When someone tries to follow it, the Skogsrå moves deeper into the forest and into underground caves leaving the traveller lost in a euphoric joy.

This special edition packaging was designed for the company's largest retail clients. The box contains the story of Skogsrå and a piece of Icelandic spar from which the vodka is filtered. Each bottle carries a fold-out card that hangs around its neck with five of Skogsrå's favorite cocktail recipes.

Role: Graphic Designer, Art Director

&#60;img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/ece6f6b1ecb32d268ec9948eba786c45f8c48bb6dab6070f412961286575ce10/IMG_9069-sm_o.JPG" data-mid="192751036" border="0"  src="https://freight.cargo.site/w/1000/i/ece6f6b1ecb32d268ec9948eba786c45f8c48bb6dab6070f412961286575ce10/IMG_9069-sm_o.JPG" /&#62;
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&#60;img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/419e537a236b92b8195a48a20cfb8aed3935d170157a2eb52ffb2be4ef92a090/IMG_9087-sm_o.JPG" data-mid="192751099" border="0"  src="https://freight.cargo.site/w/1000/i/419e537a236b92b8195a48a20cfb8aed3935d170157a2eb52ffb2be4ef92a090/IMG_9087-sm_o.JPG" /&#62;
&#60;img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/41e245de12696375213c26ce82bba6ef6c9dcb3d2a7711405034e2602d891c11/IMG_9100-sm_o.JPG" data-mid="192751168" border="0"  src="https://freight.cargo.site/w/1000/i/41e245de12696375213c26ce82bba6ef6c9dcb3d2a7711405034e2602d891c11/IMG_9100-sm_o.JPG" /&#62;



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	</item>
		
		
	<item>
		<title>Tenor of Matter</title>
				
		<link>https://melindahaines.com/Tenor-of-Matter-1</link>

		<pubDate>Thu, 07 Sep 2023 19:07:09 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/Tenor-of-Matter-1</guid>

		<description>Tenor of Matter

A fictional lecture series by the Institute of Science, hosted by Reed College in Portland, OR. The branding includes posters, bus ads, an editorial piece, a calendar mailer, and a motion piece. I wanted each piece to be an extension of the beauty and complexity that the scientific world has to offer.



Role: Graphic Designer, Art Director, Copywriter


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&#60;img width="800" height="532" width_o="800" height_o="532" data-src="https://freight.cargo.site/t/original/i/78f4cb2676cbb4c4fe11a14e385daea628a7a876ac73831f329048ee1a2d22fa/Tenor16_o.jpg" data-mid="192752227" border="0"  src="https://freight.cargo.site/w/800/i/78f4cb2676cbb4c4fe11a14e385daea628a7a876ac73831f329048ee1a2d22fa/Tenor16_o.jpg" /&#62;
&#60;img width="800" height="549" width_o="800" height_o="549" data-src="https://freight.cargo.site/t/original/i/7d10132165552543ce925074bb2f0880a6f51d76df73817936465c91c97fffac/Tenor9_o.jpg" data-mid="192752252" border="0"  src="https://freight.cargo.site/w/800/i/7d10132165552543ce925074bb2f0880a6f51d76df73817936465c91c97fffac/Tenor9_o.jpg" /&#62;
&#60;img width="800" height="612" width_o="800" height_o="612" data-src="https://freight.cargo.site/t/original/i/31f157a692c02f7304f655c1cbd2a2a9c7aefb3c5841c98ece5bfb41d33b7a37/Tenor15_o.jpg" data-mid="192752355" border="0"  src="https://freight.cargo.site/w/800/i/31f157a692c02f7304f655c1cbd2a2a9c7aefb3c5841c98ece5bfb41d33b7a37/Tenor15_o.jpg" /&#62;
&#60;img width="800" height="617" width_o="800" height_o="617" data-src="https://freight.cargo.site/t/original/i/f23994b696eda850e1fc6aaae8c1bba1176b8af371290c26041d45be0bbdba21/Tenor13_o.jpg" data-mid="192752495" border="0"  src="https://freight.cargo.site/w/800/i/f23994b696eda850e1fc6aaae8c1bba1176b8af371290c26041d45be0bbdba21/Tenor13_o.jpg" /&#62;
&#60;img width="800" height="562" width_o="800" height_o="562" data-src="https://freight.cargo.site/t/original/i/f3766e3f119721a76c61f312cbe91eb90b636f2643202f6e678a636ad0dbe7a6/Tenor-10_o.jpg" data-mid="192752487" border="0"  src="https://freight.cargo.site/w/800/i/f3766e3f119721a76c61f312cbe91eb90b636f2643202f6e678a636ad0dbe7a6/Tenor-10_o.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Losing Vera</title>
				
		<link>https://melindahaines.com/Losing-Vera-1</link>

		<pubDate>Thu, 07 Sep 2023 19:07:08 +0000</pubDate>

		<dc:creator>MEHA</dc:creator>

		<guid isPermaLink="true">https://melindahaines.com/Losing-Vera-1</guid>

		<description>Losing Vera

Losing Vera is a collection of interviews from two family members about my grandmother's life. Forced to secretly leave Russia in a time of war, Vera faced a lifetime of fractured relationships. This is the first chapter: The Road to Home.

The book design allows the reader to pace themselves as they absorb the emotional details of an immigrant’s struggle. The story is accompanied by photos of Stalinist Russia, illustrated pull quotes, and family photos. An audio version was created with Adobe Audition and lives online; losingvera.tumblr.com. The goal of the project is to create an online resource where others can read Vera’s story and also share their family’s story.







&#60;img width="700" height="679" width_o="700" height_o="679" data-src="https://freight.cargo.site/t/original/i/19d6c0e30aac2be813334a950d5b021b230d1fed9ff2ad68dec21ddce2102de8/IMG_8902_100p_o.jpg" data-mid="191932314" border="0"  src="https://freight.cargo.site/w/700/i/19d6c0e30aac2be813334a950d5b021b230d1fed9ff2ad68dec21ddce2102de8/IMG_8902_100p_o.jpg" /&#62;
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&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/98d6e33a985c7ff129c4795157e9a6bf7322b02c80779cc31648f5b8f2c18753/IMG_8913_100p_o.jpg" data-mid="191932407" border="0"  src="https://freight.cargo.site/w/800/i/98d6e33a985c7ff129c4795157e9a6bf7322b02c80779cc31648f5b8f2c18753/IMG_8913_100p_o.jpg" /&#62;
&#60;img width="900" height="587" width_o="900" height_o="587" data-src="https://freight.cargo.site/t/original/i/931d9efc973ff0508201775039caa6a2bcf590f09d185dd7de83bf304ba40074/Losing-Vera_book-pics_o.jpg" data-mid="191932467" border="0"  src="https://freight.cargo.site/w/900/i/931d9efc973ff0508201775039caa6a2bcf590f09d185dd7de83bf304ba40074/Losing-Vera_book-pics_o.jpg" /&#62;
&#60;img width="799" height="648" width_o="799" height_o="648" data-src="https://freight.cargo.site/t/original/i/9cfbb1b0564156371c47dc0a6c108394447b7dfe0d5dd4eebb9001f67cff1c16/iMa-web_browser-Vera_o.jpg" data-mid="191932472" border="0"  src="https://freight.cargo.site/w/799/i/9cfbb1b0564156371c47dc0a6c108394447b7dfe0d5dd4eebb9001f67cff1c16/iMa-web_browser-Vera_o.jpg" /&#62;



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