Branded Spaces
Storytelling
Digital/Social
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WAA Annual Conference Guide
Western Arts Alliance is the oldest and largest convener of performing artists and presenters in the United States. They wanted to distribute a guide that illuminated the events for the 2013 annual, international conference in L.A. The client wanted the guide to present the events in a dynamic way that mimicked the everyday connections art and performance gives the world.
Through research of the Western Art Alliance brand guidelines and commitment to connecting people around the world we derived a layout that correlated with a 1970s New York City subway map. The Z-folded, 18" x 28" guide has 24 panels that visually connect through image and line.
Role: Graphic Designer
Agency: Felt Hat
