Branded Spaces
Storytelling
Digital/Social
hello there
The objective for this project was to create a guide for the Western Art Alliance 2013 Annual Conference. The client wanted the guide to announce the events in a dynamic way and offer the viewer a map of the LA area that could roughly locate the many venues which were hosting events.
Through research of the maps and Western Art Alliance brand guidelines we derived a layout that correlated with a 1970s New York City subway map. The Z-folded, 18"x28" guide has 24 panels that visually connect through image and line.
I was a contributing designer for this project at the Felt Hat design studio.